Weta FX describes itself as a standard-bearer for creative innovation in visual effects and animation. Its official about page says the studio is known for performance-driven animated creatures and characters and for the worlds they inhabit, and that its proprietary pipeline provides artists with the tools and infrastructure needed to create their best work.

Its official technology and research page presents internal technologies and research tools including Manuka, FACETS, Tissue, Odin, Wig, and Virtual Production. Together these pages show a studio that combines VFX and animation production with proprietary production technology and research capabilities.