Ubisoft Entertainment SA is a prominent French video game publisher and developer headquartered in Saint-Mandé, near Paris. Established in 1986 by the five brothers of the Guillemot family, the company has grown from a regional distributor into a global powerhouse in the entertainment sector. It is widely recognized for creating immersive worlds through flagship franchises such as Assassin’s Creed, Far Cry, Tom Clancy’s Rainbow Six, and Just Dance.

Development and Innovation

The company operates an extensive network of in-house development studios across Europe, North America, and Asia. Ubisoft focuses on high-fidelity "AAA" production, utilizing proprietary engine technologies like Anvil and Snowdrop. Its business model has transitioned toward "Games as a Service" (GaaS), emphasizing long-term player engagement through regular content updates, seasonal events, and digital expansions.

Distribution and Licensing

Beyond game creation, Ubisoft manages its own digital distribution platform, Ubisoft Connect, and offers a subscription-based service, Ubisoft+. The company also actively leverages its intellectual property through cross-media licensing, expanding its brands into film, television, books, and theme park experiences, thereby solidifying its role as a multifaceted media and entertainment group.