Too Good To Go ApS is a Copenhagen-based social impact company operating a digital marketplace for surplus food. Through its consumer app and business tools, it connects food retailers, hospitality venues and brands with customers who reserve discounted “Surprise Bags” or other rescued-food offers, aiming to reduce food waste.

Marketplace and offerings

The core product is the Too Good To Go app, where users discover nearby partners, pay in-app, and collect pre-packed Surprise Bags at set pickup windows. In selected markets it also offers Too Good To Go Parcels, shipped boxes of rescued ambient food from brands, delivered to consumers.

Business solutions and initiatives

Partners use the Too Good To Go Platform (MyStore) to create listings, set quantities and collection times, and track sales/performance. The company also runs the Look-Smell-Taste date-labelling initiative to reduce “best before” confusion.