Toei Animation states that it produces, markets, and licenses animation, and carries out the same business overseas. Its official materials describe a business that spans animation production, sales to various media, licensing based on animation copyrights, and associated businesses.

The company also says it holds one of Japan's largest animation libraries and expands its business worldwide from animation planning and production to licensing and related operations. Official company communications highlight long-running franchises such as ONE PIECE, Dragon Ball, Sailor Moon, Digimon, and Pretty Cure.