Tencent Music Entertainment Group is a China-based digital entertainment company focused on music streaming and social audio experiences. Established as a separate entity in 2016, it operates several of the country’s largest music and karaoke platforms, including QQ Music, Kugou Music, Kuwo Music, and WeSing.

Music & Audio Platforms

The company provides on-demand music streaming, live audio, and interactive karaoke services supported by advertising, subscriptions, and virtual goods. Its platforms integrate social features that encourage user participation and community engagement.

Role in China’s Media Ecosystem

Tencent Music licenses and distributes recorded music from major and independent labels, acting as a primary digital channel between rights holders and audiences in China. This positions the company as a dominant media platform and distributor within the Chinese music and entertainment value chain.