Spotify is a Sweden-founded media platform specializing in the distribution of digital audio content, including music, podcasts, and audiobooks. Launched in 2008, it operates as a two-sided marketplace serving both content creators and listeners at global scale.

Platform and Content

The company licenses recordings from major and independent rights holders while also hosting original and exclusive podcast content. Its technology stack focuses on personalization, discovery algorithms, and seamless delivery across mobile, desktop, automotive, and connected devices.

Role in the Media Value Chain

Spotify functions as a downstream distribution and monetization platform within the media ecosystem. It connects rights holders and creators to audiences through subscription and advertising models, handling streaming infrastructure, user data insights, and global market access.