The Singapore Tourism Board (STB) is a statutory board that leads tourism development and promotion for Singapore. It supports industry growth through marketing programs, market intelligence, licensing and standards, and funding schemes that help tourism businesses innovate and expand.
Functions
STB runs destination campaigns, trade and media engagement, and sector oversight for regulated tourism activities and events.
Stakeholders
Works with hotels, attractions, transport operators, MICE organizers, travel sellers and local precinct partners.