Sephora is a French-founded beauty retailer based in Neuilly-sur-Seine, operating a large global network of specialty stores and digital channels for personal care and beauty products.

Assortment

The retailer curates multi-brand selections across makeup, skincare, fragrance, and haircare, alongside its Sephora Collection private label.

Omnichannel model

Sephora combines in-store services and product discovery with e-commerce ordering and localized fulfillment, supported by loyalty and customer engagement programs.