Otto Group

Otto Group

German e-commerce and services group operating retail and platform businesses, with brands spanning online retail, logistics, and adjacent services.

Hamburg, Germany
36300+ employees
Werner-Otto-Straße 1-7, 22179 Hamburg, Germany
Categories:
Online Retail & Marketplaces
B2B Marketplaces & Trade Platforms

Business Profile

Capabilities, markets, and positioning.

ISIC Codes
47916311
Business Model
retailerplatform operator
Value Chain Role
brand ownerplatform operator
Geographies Served
Europe
Key Capabilities
online retail operationsmarketplace developmentcustomer servicesretail technologygroup governance
Tags
ecommerceretail-groupmarketplacegermanyomnichannel

About

Otto Group is a Hamburg-based international e-commerce and service group overseeing a portfolio of retail and digital commerce companies in Europe.

Commerce activities

Its businesses include online retail and marketplace-oriented operations that support product discovery, ordering, and customer management at scale.

Group services

Otto Group coordinates strategy and shared capabilities across subsidiaries, including operational standards, technology programs, and corporate functions.

Forum discussions

Threads about Otto Group inside the TradeDB forums.

Topics:
All
News
Reviews
Q&A
Help
Guides
Trust

Similar businesses

Other businesses in related categories

Edit history
Last edited January 12, 2026Edited by @kenji1