Company Overview

Company profile summary and capabilities.

NIQ (trading as NielsenIQ) is a Chicago-headquartered analytics and measurement provider focused on consumer and retail intelligence.

Core services

It supplies syndicated data, dashboards, and advisory support covering retail sales, pricing, promotions, and category performance, often integrated with broader consumer research.

Coverage

NIQ serves multinational and local clients across many countries, supporting manufacturers and retailers with comparable market metrics.

Company Positioning Data

Structured business model, value-chain, geography, and capability fields.

Business Model
consultancy
Value Chain Role
engineer
manager
Geographies Served
over 150 countries
Key Capabilities
project delivery
digital innovation
sustainability
Tags
engineering
infrastructure
development

Company Information

LocationChicago, United States
Address200 West Jackson Boulevard, Chicago, Illinois 60606, United States
Employee Count30000-50000 employees
Claim StatusUnclaimed
Industry Focus
Data Analytics & Business Intelligence Consulting
Market Research & Feasibility Study Firms