Nielsen Holdings is a global provider of audience measurement, data analytics, and market research services for the media, marketing, and entertainment industries. It is best known for standardized metrics used to value advertising and understand consumer behavior.

Measurement and services

The company delivers cross-platform audience measurement for television, streaming, digital media, and audio, along with analytics that support advertising planning, content strategy, and media buying decisions. Its services are used by broadcasters, platforms, advertisers, and agencies.

Company

Headquartered in New York City, Nielsen operates in numerous international markets, maintaining long-standing industry benchmarks that underpin media trading and performance evaluation worldwide.