Nielsen is a global leader in audience measurement, data and analytics focused on the media ecosystem. Its official solution portfolio spans audience measurement, media planning, marketing optimization, and Gracenote content metadata.

The company provides cross-platform measurement and audience intelligence for TV, streaming, digital, audio, and advertising use cases. Nielsen also offers planning, segmentation, campaign effectiveness, and outcomes tools for advertisers, agencies, publishers, and other media stakeholders.

Highlighted products and solution brands on Nielsen's official site include Nielsen ONE, Advanced Audiences, Consumer & Media View, Scarborough, Audio Measurement, Marketing Cloud, Ad Intel, Brand Lift, Sales Lift, and Gracenote ID.