Mailchimp is an all-in-one marketing platform centered on email marketing, automations, audience CRM, websites and landing pages, and reporting. Official Mailchimp feature pages position the product around customer journeys, behavioral targeting, audience dashboards, reporting, and website-building tools.
Mailchimp also supports marketing CRM workflows, transactional email infrastructure, integrations with ecommerce and CRM systems, and analytics across campaigns, websites, and landing pages.
