Company Overview

Company profile summary and capabilities.

Mailchimp is an all-in-one marketing platform centered on email marketing, automations, audience CRM, websites and landing pages, and reporting. Official Mailchimp feature pages position the product around customer journeys, behavioral targeting, audience dashboards, reporting, and website-building tools.

Mailchimp also supports marketing CRM workflows, transactional email infrastructure, integrations with ecommerce and CRM systems, and analytics across campaigns, websites, and landing pages.

Company Positioning Data

Structured business model, value-chain, geography, and capability fields.

Business Model
platform provider
Value Chain Role
MarTech platform
Geographies Served
United States
Europe
Asia-Pacific
Latin America
Key Capabilities
email marketing
marketing automation
audience segmentation
analytics
CRM integration
Tags
email marketing
marketing automation
MarTech
digital campaigns

Company Information

LocationAtlanta, United States
Address675 Ponce de Leon Ave NE, Atlanta, GA 30308, United States
Employee Count1500+ employees
Claim StatusUnclaimed
Industry Focus
AdTech & MarTech Platforms
Data Analytics & Business Intelligence
Web Development & Digital Platforms