Mailchimp is a U.S.-based marketing automation platform widely used by small and mid-sized organizations to manage email marketing and integrated digital campaigns. Founded in 2001, the company has evolved from an email tool into a broader MarTech platform serving millions of users worldwide.

Platform & Technology

The platform provides tools for campaign creation, audience management, automation workflows, and performance analytics. Mailchimp integrates with e-commerce, CRM, and content platforms, supporting data-driven marketing execution.

Role in Media & Marketing

Within the media and marketing ecosystem, Mailchimp functions as a core technology supplier, enabling brands, publishers, and agencies to distribute content, monetize audiences, and measure engagement across owned digital channels.