Léger is Canada’s leading independent market research and analytics company. Established in 1986 by Marcel Léger and Jean-Marc Léger, the Montreal-based firm has expanded significantly through a series of strategic acquisitions to become a prominent player in the North American insights industry. The company operates eight offices across Canada and the United States, serving a diverse clientele that includes Fortune 500 companies, government agencies, and non-profit organizations.

Research & Technology

The firm is renowned for its "LEO" (Léger Opinion) panel, the largest proprietary online panel in Canada with over 400,000 active members. This infrastructure allows Léger to deliver high-accuracy quantitative data and rapid-turnaround polling. In recent years, the company has integrated artificial intelligence and advanced analytics into its "Léger Analytiques" division to simplify complex data sets and provide predictive modeling for brand health and market trends.

Strategic Consulting

Beyond data collection, Léger provides end-to-end consulting services in customer experience (CX) and employee engagement. Through a strategic partnership with Qualtrics, the agency combines software-as-a-service (SaaS) technology with specialized human intelligence to help brands optimize their service delivery. The company is also a founding member of the Worldwide Independent Network (WIN) of Market Research, granting it a global reach across more than 50 countries.