Company Overview

Company profile summary and capabilities.

Koninklijke Auping B.V. (Royal Auping) is a Dutch manufacturer of sleep products based in Deventer, Netherlands. Founded in 1888, the company designs and produces beds, box springs, mattresses, and related bedding, and sells through branded stores and retail partners. Auping positions its range around ventilation, ergonomic support, and sustainability, including take-back and recycling initiatives for end-of-life mattresses.

Products and design

Auping’s portfolio spans bed frames, configurable box springs, spiral/mesh bed bases (including electrically adjustable “Smart Base” models), and multiple mattress lines (e.g., One, Two, Evolve, Elysium, Elite). The company also offers bedroom accessories and bed linen such as toppers, duvets, pillows, duvet covers, fitted sheets, pillowcases, and mattress protectors.

Sustainability and support

Auping promotes circular materials and provides customer support such as warranty information, manuals, and (in some markets) old-mattress return guidance when delivering a new mattress.

Company Positioning Data

Structured business model, value-chain, geography, and capability fields.

Business Model
manufacturer
brand
Value Chain Role
OEM
brand owner
Geographies Served
Netherlands
Europe
Key Capabilities
sleep product engineering
mattress development
furniture manufacturing
retail and service support
Tags
mattresses
beds
sleep-systems
bedding

Company Information

LocationDeventer, Netherlands
AddressMaagdenburgstraat 26, 7421 ZC Deventer, Netherlands
Employee Count100-249 employees
Claim StatusUnclaimed
Industry Focus
Home Textiles, Bedding & Mattresses
OEM, Private Label & Product Design