Klaviyo is a U.S. software company headquartered in Boston, Massachusetts, providing marketing automation tools commonly used by online retailers to engage customers across email and SMS.

Capabilities

The platform supports campaign creation, behavioral triggers, segmentation, and reporting, with integrations that sync commerce events and customer attributes.

Use in retail

Klaviyo is applied to lifecycle marketing such as abandoned cart recovery, post-purchase messaging, and personalized promotions across channels.