Hepsiburada is a Turkey-based online marketplace operated by D-Market Elektronik Hizmetler ve Ticaret A.Ş., headquartered in Istanbul. It provides a multi-category shopping platform where merchants and brands list products and manage sales through seller tools.

Marketplace services

The platform supports product listing, search and merchandising, order handling, and customer service processes that enable third-party commerce.

Role in the retail ecosystem

Hepsiburada functions as a retail channel and trade platform for domestic merchants, helping aggregate demand and simplify online selling at scale.