Haier Group Corporation is a China-based manufacturer of home appliances and consumer electronics, headquartered in Qingdao. It develops and produces major appliances and promotes connected-home offerings through an ecosystem approach.

Products

Core categories include refrigeration, laundry, and air treatment equipment, alongside broader consumer electronics offerings depending on market.

Global presence

Haier operates international distribution and local market organizations and supports product lifecycle services through regional subsidiaries and partners.