Getty Images is an American visual media company specializing in the licensing and distribution of still imagery, video, and multimedia content. Founded in 1995, it serves news organizations, advertisers, publishers, and enterprises requiring legally cleared visual assets.

Content and Licensing

The company manages a large portfolio of editorial, creative, and archival content sourced from photographers, videographers, and partner agencies worldwide. Its platforms provide searchable access to rights-managed and royalty-free assets used across digital, print, and broadcast media.

Role in Media Markets

Getty Images operates as a central rights and licensing intermediary in the media value chain, enabling lawful reuse of visual content at scale. By handling clearance, pricing, and enforcement, it reduces legal and operational friction for both content creators and downstream media users.