ecostore is a New Zealand consumer goods company producing household and bodycare products positioned around plant- and mineral-based ingredients. Headquartered in Auckland, it distributes through supermarkets, specialty retailers and direct channels.

Products

Key ranges include laundry detergents, dishwashing and surface cleaners, plus body wash, hair care and baby care products, including fragrance-free options for sensitive users.

Approach

The brand emphasizes ingredient transparency and reduced environmental impact, pairing product formulation with packaging and supply choices aimed at lower waste across everyday home categories.