Dümmen Orange The Netherlands B.V. (Dümmen Orange) is the group’s Dutch headquarters entity based in De Lier, focusing on breeding, propagation and commercialization of ornamental flowers and plants for professional growers, wholesalers and retailers worldwide. The company markets a broad portfolio spanning bedding and pot crops, tropicals, cut flowers and bulbs, and supports customers with genetics, propagation formats and retail/marketing tools.

Crops and branded concepts

Offerings cover annuals and perennials (e.g., Coreopsis, Delosperma, Dianthus, Lavandula, Phlox, Salvia), cut flowers (roses, gerbera, chrysanthemum, carnations) and bulbs (calla lilies, tulips, hyacinths, daffodils, lilies), plus retail concepts such as Confetti Garden®, I’conia® (hybrid begonias) and Potunia®.

Technology and grower tools

Innovation includes Intrinsa® precision breeding traits and Basewell™ bare-root, rooted cuttings shipped without growing media, plus growing guides, POS materials and the OnTarget app for crop tracking.