Company Overview

Company profile summary and capabilities.

Driscoll’s is a fresh-produce company specializing in berries, operating through a network of independent growers using proprietary varieties.

Model

The company develops berry genetics and coordinates growing, quality, and marketing programs, while growers handle cultivation. Driscoll’s manages branding, sales, and supply-chain coordination for fresh-market distribution.

Company Positioning Data

Structured business model, value-chain, geography, and capability fields.

Business Model
brand
marketer
Value Chain Role
coordinator
brand owner
Geographies Served
North America
Europe
Australia
Key Capabilities
berry genetics
grower programs
fresh produce marketing
Tags
berries
fresh fruit
produce branding

Company Information

LocationWatsonville, United States
Address345 Westridge Drive, Watsonville, CA 95076
Employee Count1000+ employees
Claim StatusUnclaimed
Industry Focus
Orchards, Vineyards & Perennial Farms
Fruit, Vegetable & Specialty Processing