Dentsu Inc. is the principal subsidiary of the Dentsu Group, an international advertising and public relations holding company. Established in 1901 and headquartered in the Minato district of Tokyo, it has grown to become the dominant force in the Japanese advertising market. The company operates as a comprehensive service provider, integrating data-driven insights with creative execution to deliver what it terms "Integrated Growth Solutions" for its diverse client base.

Business Operations

The company's core operations are structured around three primary domains: Media, Creative, and Customer Experience Management (CXM). Dentsu maintains significant influence over Japanese media buying, particularly in television and digital platforms. Its capabilities extend into specialized areas such as sports marketing—where it manages rights and sponsorships for major global events—and business transformation consulting, helping organizations adapt to digital-first environments.

Innovation & Technology

Dentsu heavily invests in "Marketing DX" (Digital Transformation), utilizing artificial intelligence and proprietary data platforms like Merkury to enhance audience targeting and campaign efficiency. Through its network of group companies, it offers end-to-end support for the entire customer value chain, from brand awareness and creative production to retail media and loyalty programs.