DEAG Deutsche Entertainment AG is a major German media and entertainment group that operates as an integrated service provider for live events throughout Europe. Founded in Berlin in 1978, the company has evolved from a local concert promoter into a multi-national entity managing the entire value chain of entertainment, from event conception and marketing to ticket sales and onsite execution. The group produces approximately 6,000 events annually, ranging from rock and pop concerts to classical music, jazz, and extensive family entertainment tours.
The company’s business model is anchored by its strong proprietary ticketing infrastructure, including platforms such as myticket and Gigantic, which process over 10 million tickets per year. DEAG maintains a decentralized network of over 25 group companies across core European markets, allowing it to provide localized promotion while leveraging a centralized international partner network. By combining talent management with specialized venue operations and digital distribution, DEAG serves as a critical intermediary in the European entertainment economy, bridging artists and global audiences through diverse live experiences.