Blueland is a New York-based home-care brand focused on refillable cleaning products intended to reduce packaging waste. It sells primarily through direct-to-consumer channels and selected retail partners.

Products

Core offerings include household cleaning refills and reusable bottles, commonly positioned around concentrates or tablets for reduced shipping weight and less single-use plastic.

Model

The company’s approach centers on recurring refills and simplified replenishment, pairing product development with logistics designed for repeat household consumption.