BabyBjörn AB

Swedish family-owned manufacturer of baby products, known for baby carriers and bouncers and selling globally across dozens of markets.

Sundbyberg, Sweden

180+ employees

www.babybjorn.com/

Esplanaden 1, 172 67 Sundbyberg, Sweden

Categories:

Baby, Kids & Toys

Bathroom & Sanitary Home Products

Kitchenware, Tableware & Cookware

Business Profile

Capabilities, markets, and positioning.

ISIC Codes

4649

Business Model

manufacturerbrand

Value Chain Role

OEM

Geographies Served

Worldwide

Key Capabilities

ergonomic product designsafety and quality systemsglobal distributionparent-focused product development

About

BabyBjörn AB is a Sweden-based, family-owned producer of baby products, established in 1961 and active internationally. The company develops and supplies baby gear with a focus on usability, safety and ergonomic design.

Products

Its core lines include baby carriers and baby bouncers, alongside selected feeding and home-use items for families, including kitchen and bathroom-related baby products.

Operations

BabyBjörn reports a workforce of about 180 and distributes across more than 50 markets through regional offices, partners and direct-to-consumer channels.

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