Avid Technology, Inc. is an American media technology company focused on tools that support professional content creation and distribution. Its products are widely used across film, television, music, news, and live sound production.

Products and Platforms

Avid is best known for Pro Tools, a digital audio workstation standard in music and post-production, and Media Composer, a non-linear editing system used in film and broadcast. The company also develops shared storage and asset management platforms such as Avid NEXIS to support collaborative workflows.

Markets and Operations

Avid serves media professionals, broadcasters, studios, and educational institutions worldwide. Its offerings combine software, hardware, and subscription services designed to integrate across the media production value chain, from capture and editing to distribution and archiving.