Kantar IBOPE Media is a leading Latin American market research company focused on audience measurement and media intelligence. Formed through the integration of IBOPE Media into the Kantar Group, it operates as a core data supplier to the media and advertising industries.

Research and Measurement

The company provides television ratings, digital audience metrics, and cross-platform measurement services. Its data supports media planning, advertising sales, and performance analysis for broadcasters, agencies, and brands.

Industry Role

Kantar IBOPE Media functions as an independent measurement and insights provider within the media value chain. Its standardized metrics underpin advertising transactions and strategic decision-making across Brazil’s broadcast, streaming, and digital media markets.