The Kantar IBOPE Media website currently routes to Fifty5Blue and presents a platform and services portfolio covering audience measurement and insight, cross-media measurement, advertising intelligence, consumer targeting and profiling, and sports market analytics and research.
An official Kantar IBOPE Media company fact sheet describes the business as a leader in media research in Latin America, providing information for measurement, monitoring, and media planning. It also states that the company delivers data and analysis from planning through campaign and action measurement, serving media owners, agencies, and advertisers.